To learn about how advertising is implemented at our site please
read this entire page. However you can quickly access individual
topics by clicking on the menu links below.
Why advertise with the thelocaltourist.com.au?
For many enterprises, advertising constitutes a substantial
portion of running costs. Cost effective advertising i.e.
achieving a healthy ratio of dollars spent to dollars earned
is easier to achieve if you can reach your target audience.
Those actually interested in your product or service.
Thelocaltourist.com.au can help you do that. Compared with
the costs of other forms of advertising ours are very reasonable.
(See the table below.)
- People using our site are actively looking for your kind
of product or service.
- Your advertisement is here day after day, 24 hours and
day, 7 days a week and even, if you want it, 365 days a
year. It's here for the local housewife, the local teenager,
the local shiftworker, the local business .... yes, that's
an awful lot of locals.
- You'll know how effective it is because your server owners
or webmaster can tell you how many people come to your site
from an ad or listing on thelocaltourist.com.au.
- We have the largest collections of viable local links
(that we know of), in South East Queensland. We do this
because we encourage free listings of any service, goods
or organisation that may be of interest to "locals"
in there leisure time.
- We make sure people using our site have a pleasant, fruitful
experience. WE WANT THEM TO COME BACK. So we do regular
housekeeping. Once a month, on average, we run specialised
software to find the sites that are no longer to be found
(!) We then do our best to track down their new location.
Failing that, we remove them altogether.
How do the ads work?
Ads, placed in strategic positions on our pages, have links
embedded in them. The user clicks on an ad that interests
them and goes straight to a page/web site promoting goods
or a service.
The ads on our site work on a random rotation basis.
This means that each time a page is loaded (or reloaded) a
random selection is made from the ad pool for that particular
section of the page.
Ad pools can contain anywhere from 10 to 30 ads. As we have
over 140 pages referencing the same ad pools even when the
pools are at their limit (i.e. 30 ads) your ad will be seen
at better than 1 in 5 clicks over the whole web site. And
given the depth and user-friendly nature of our website it's
quite likely every browser (i.e. potential customer) will
see your ad.
N.B. 30 ads is our limit at any given time, so occasionally
your ad may have to wait a month, or you may choose to place
it in another page position.
We suggest you have a play around with the pages on our site.
Look at the ad placement positions, then refresh the screen
a couple of time. Note how the ads change in size and nature,
but they're still specific to their areas. Oh, and each of
them WILL take you somewhere meaningful
What kind of ads can I run?
Animated gifs, flash (provided the file size is not too large),
static, slideshows (as animated gifs - so they are seen as
a single file) - almost anything within the size constraints
given on the page display below.
Regarding content, we expect ads to have relevance to people's
leisure activities. This is a very broad area, but we can
certainly justify, to give two examples, retail goods used
for recreation, and suppliers of alcohol. If you're uncertain
please discuss it with us.
Although we're not prudes here (well I don't think I am) we
will not accept ads promoting porn and 'adult' entertainment.
They're well catered for elsewhere.
The Process
- Take a careful look at the chart that follows, then complete
and submit the ad form. You'll also
need to provide us with a copy of your ad which can either be
1. an e-mail attachment, 2, a web link to your ad,
or 3. we'll design one for you, to your specifications.
(See ad_design.htm.)
- Then we'll e-mail you a confirmation of the terms of the
ad, and payment options.
- Upon confirmation of payment we'll set your ad to take
effect from the beginning of the following calendar month.
Here's how our advertising system works.
Look at a mockup example of the main body of one of our pages:
 |
|
|
 |
MAIN PAGE CONTENT
|
|
SMALL RIGHT
SIDE AD
160 pixels x 100 pixels
|
|
LARGE RIGHT
SIDE AD
160 pixels x any depth
|
|
|
SMALL LEFT SIDE
AD
160 pixels x 100 pixels
|
|
LARGE LEFT SIDE
AD
160 pixels x any depth
|
|
| |
FOOTER AD - Up to
470 pixels wide, any depth
|
This illustrates the positioning of the different types of
ads. We have developed a sliding scale of charges for ads,
taking into account normal viewing patters, as follows:.
| Ad Type |
Quarterly
|
Six Monthly
|
Yearly
|
| Small Left Side Ad |
$96.25
|
$175.00
|
$280.00
|
| Small Right Side Ad |
$110.00
|
$200.00
|
$320.00
|
| Large Left Side Ad |
$165.00
|
$300.00
|
$480.00
|
| Large Right Side Ad |
$192.50
|
$350.00
|
$560.00
|
| Footer Ad |
$192.50
|
$350.00
|
$560.00
|
| Banner Ad |
$275.00
|
$500.00
|
$800.00
|
Prices do not include GST.
Ready to place your ad? Click here.
Any more questions about this or any other services? Contact
us.
|
